Check out this article posted in the Globe and Mail yesterday detailing just how many hours people spend on social media and watching TV, it’s crazy!

MICHAEL OLIVEIRA
The Canadian Press
Published Thursday, Apr. 25 2013, 4:04 PM EDT
Last updated Thursday, Apr. 25, 2013, 4:04 PM EDT

The average Canadian adult watches a whopping 30 hours of television a week, according to BBM Canada.

Nathaniel Willsie figures he’s way under that and swears he’s not among those who watch an average of four hours and 20 minutes of TV a day.

It’s his growing interest in social media that’s led to his declining interest in TV. And when he is watching, the TV screen only has a fraction of his attention, with his eyes frequently scanning over to his iPhone or laptop, which are always within reach.

But when it comes to how much time he spends online, he laughs sheepishly as he tries to do the math.

“It’s a lot,” says the ruminating 24-year-old from Edmonton, umming and ahhing for a few seconds before coming to a number that he sounds surprised to utter aloud.

“I’m on social media pretty much all day long from eight in the morning until midnight, I would say.

“I don’t know, maybe 10 hours a day?”

Willsie’s not alone. A recent report by the Media Technology Monitor found that 58 per cent of Canadians said they have multitasked with an Internet-connected device while watching TV, and 26 per cent said they were always or almost always using the Internet while watching TV.

Meanwhile, figures for web usage are edging closer to time spent watching TV, especially among younger demographics.

When you ask Canadians how they spend their free time at home, many say they now use the Internet more than watching TV – although researchers suspect most understate how much TV they watch and overestimate their online time.

According to statistics from 2012 compiled by the Television Bureau of Canada, the average 18– to 24-year-old said they watched 14 hours of TV weekly and spent 31 hours online.

But according to BBM, which uses electronic meters to track the actual viewing habits of sample audiences, that demographic watched TV for an average of 22.5 hours a week. And Internet measurement firm comScore, which also uses digital tracking to estimate Internet usage, said those young people were online for an average of 17 hours over a seven-day period.

Among 18- to 49-year-olds, the survey results suggested they were watching TV for 19.3 hours and were online for 23.3 hours. BBM had 23.2 hours for their TV viewing and comScore tracked them to 17 hours.

Read the full article from The Globe and Mail here