This just in from Tectoria’s own SendtoNews:

New York, Victoria, B.C., June 12, 2012 – Online multimedia distribution platform SendtoNews today announced the opening of a New York City sales office to call on ad agencies, brands, publishers and sports organizations in Manhattan’s Madison Avenue area.

“Recent distribution agreements with sports leagues and major media outlets have rapidly expanded our offerings for advertisers looking to link their brand with premium sports content consumed by millions of viewers in virtually every major North American market,” said SendtoNews’ CEO Greg Bobolo. “We felt that it was important to open a New York City office close to the media and advertising hub of Madison Avenue and the Flatiron District.”

Since SendtoNews began as a cloud-based multimedia distribution service trusted by thousands of newsrooms and reporters, the company has entered into distribution agreements with a growing roster of major sports leagues and media outlets.

Today, SendtoNews’s Video Ad Network gives brands the opportunity to make annual or seasonal buys for sports content destined for specific local markets, paying only when the video is downloaded by media and broadcast or posted online. Major advertisers gain access to an unprecedented inventory of premium sports content paired with a distribution network that reaches from continent-wide to hyper local. In-video branding using an embedded logo delivers unique ‘PVR-proof’ brand exposure to millions of traditional broadcast and online viewers.

“Our New York location will help us spread the word about this fresh opportunity for blue chip brands to gain access to coveted local markets with scale,” said Bobolo.

SendtoNews’s New York City Office is located at General Assembly, a campus for technology, design and entrepreneurship located at the intersection of Broadway and 20th Street in the heart of the Flatiron District:

902 Broadway

4th Floor

New York, NY 10010

Serving as SendtoNews’s key representative in the new office will be the company’s recently named Executive VP, Sales & Strategic Partnerships, Philippe Guay.

Mr. Guay will be responsible for defining strategic sales objectives and action plans, and for working with major brands and agencies in New York. He will be working closely with SendtoNews’ CEO, setting up distribution deals with print and broadcast media partners, as well as delivering major national brands for advertising sponsorship.

About SendtoNews

SendtoNews is a disruptive, cloud-based technology company that is changing the way the world shares its news. A digital clearing house for sports video highlights that connects sports leagues, news outlets and leading brands.

SendtoNews has a proven, performance-based advertising model that is unique and leverages a new inventory of content distributed across all traditional and digital mediums.

The company debuted at the 2010 Winter Olympics and today popularity among sporting organizations and international sporting events is quickly turning SendtoNews into a leading digital sports video news agency.

Headquartered in Victoria with affiliate offices in New York and San Francisco, SendtoNews is a go-to for broadcast-quality sports footage for over 900 hundred news desks internationally. For more information, call toll free 855-590-1991, follow @sendtonews or visit

Media Contact

David Davies