tom-head-shot.jpg Vancouver , British Columbia, September 26, 2007– Online fundraising site is pleased to announce that CEO Tom Williams has been recognized by Marketing magazine’s list of “Ones to Watch: Marketing’s Next Generation”. Encouraging and celebrating the accomplishments of talented young professionals, ages 30 and under, working in marketing, advertising or media, the list distinguishes candidates for marketplace innovation and creativity and for being a leader in their field. Ones to Watch: Marketing’s Next Generation was compiled from both internal research and nominations from readers, with the final selections made by Marketing’s editors and writers on the basis of work and accomplishments since January 2006. The 16 marketing professionals demonstrated a combination of energy, enthusiasm and fresh thinking along with intelligence and vision to turn heads around the industry. GiveMeaning is the brainchild of computer wunderkind, Victoria, BC native, Tom Williams. Having begun his first computer gaming company in Victoria at age 12, at 14 he moved to the Silicon Valley to work for Apple Computer, where he helped pioneer the interactive music industry. He then spent a decade building, investing in, and advising knowledge industry companies. In 2004, Tom returned to Canada, combining his marketing and new media expertise to launch, an online fundraising site that uses a social media platform to make philanthropy accessible to everyone. Any interest, passion, belief or thought forms GivingGroups, which are then are provided with an online hub to raise money, give time, support or share ideas while monitoring the progress of that project. Connecting people with charities big and small around the world, 100% of every donation goes to the good cause. Behind the scenes, GiveMeaning screens the causes, connect donors with charities, collects funds on behalf of charities and facilitates the issuance of tax receipts. Deriving revenue from targeted, online advertising, the site also provides a new avenue for corporate CSR marketing. “I am delighted to have been included in this year’s list of Ones to Watch: Marketing’s Next Generation,” says Tom. “It demonstrates the power of the intersection between grassroots marketing and new media. Moreover, it proves concepts such as the power of plenty, where each individual’s little bit counts and combined, creates global change.” has now built a community of over 30,000 members, with than 1,200 projects undertaken in over 40 countries. Last year raised more than $2 million in Canada alone. The site generates more than 1,000,000 page views each month.

About GiveMeaning – voted one of the top 10 most innovative Web 2.0 applications – is an online community where people come together to raise funds and awareness for specific projects they’re passionate about. Individuals propose fundraising projects, and GiveMeaning provides them with online tools to raise support. Tax receipts are issued for donations where applicable. GiveMeaning manifests the “Power of Plenty”: by pooling individual contributions together, tangible projects become funded all over the world. GiveMeaning is the only donor service in North America where 100% of each donation is given to the entity implementing the project.

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