Radio is still No. 1 in the car. At home it’s a different story.

Thousands of online podcasts, available on demand, are attracting more and more listeners in this city and across the world.

The problem with having so many podcasts is finding ways to manage your favourite audio files. That’s where two University of Victoria students-turned-entrepreneurs come in.

Rian Bowden, a recent business grad, and Lewis Sobotkiewicz, an engineering student, recently won a gold medal and $15,000 for the business plan for their new venture, DailySplice (formerly known as mPulse).

The accolades came from UVic’s Innovation and Development Corporation (IDC), which aims to help UVic research find its way to commercial markets.

Still in its testing phase, DailySplice wants to be the primary hub for podcasts on the net. The concept is to provide a one-stop shopping site where users can search and download their favourite podcasts. The key is allowing advertisers to reach a wider audience without negotiating with individual podcasters.

“We think the problem with podcasts is they lack structure,” Bowden said. “We’re building structured programs so basically you can build your own radio show using podcasts.”

An hour-long program might contain 10 podcasts with a mix of weather, music, news and ads – specifically targeted to the interests of the listener.

“There are a lot of companies doing podcasts but no one out there is doing customizable podcasts,” said Kirsten Vliet, business development officer for IDC.

“Every day you get content (from DailySplice) based on your preferences and what type of information you want to hear, and we could not find anything else out there or anyone who was doing this.”

The students’ eagerness to ask questions and seek help was what really set them apart to the IDC.

“I saw Rian in our office pretty much weekly,” said Vliet. “Students that are receptive to feedback, we find, are the best entrepreneurs.”

The challenge, says Bowden, is figuring out the emerging field of Internet copyright law. While similar websites that manage blogs haven’t run into any legal challenges, the rules around podcasts have yet to be tested.

Since podcasting is still just a hobby for most, Bowden predicts people are going to love DailySplice for the exposure and revenue it brings them. However, he can’t say how larger, commercial podcasters will react.

On Jan. 7, Bowden and Sobotkiewicz hired two employees. They also moved into IDC’s office space near campus, where they will continue to receive cheap rent and mentorship.

For Bowden, DailySplice is the culmination of a nine-year dream to have his own radio show. In those days he used to set up radio alarm clocks around the house to go off at staggered times and play a variety of programs.