Vancouver Island Technology Park, Etraffic Solutions Inc., and PureEdge Solutions Inc., attended as members of the 34 B.C. technology executives that promoted B.C.'s competitive advantages to California investors and high-tech executives as part of the Premier's Leading Edge marketing mission to San Francisco, Stanford University and Stanford Research Institute International in Silicon Valley.

This first Leading Edge marketing mission to San Francisco and Palo Alto highlighted companies from B.C.'s biotechnology and information and communications technology sectors. B.C. delegates met with representatives from major U.S. venture capital firms and California high-tech companies to explore investment and partnership opportunities. "This trip proved to be very productive. All parties were able to meet with potential new clients, generate new business opportunities and build new relationships. This kind of trip should occur on a regular basis," said John Juricic, CEO of Etraffic Solutions. Premier Campbell, Minister Thorpe and the Canadian Consul General created the requisite positive environment that allowed BC technology CEO's to promote their products and generate potential new business opportunities. "If the B.C. Government can make the introductions, we'll do the rest. B.C. technology companies can compete with anyone at anytime," states Juricic. 

BC offers tremendous competitive advantages for the technology industry, including lower tax rates and business costs, access to the most innovative companies and highly skilled workers in the world. A comparative analysis prepared by the BC Trade and Investment Office shows that with the government's tax cuts, business costs in BC are now 40% lower than in California for a typical software development firm. 

The Vancouver Island contingent would like to extend a special thank you to Sandy Beaman, General Manager, and Dale Gann, Marketing Manager, of the Vancouver Island Technology Park for enabling Etraffic Solutions and PureEdge Solutions to join this Leading Edge Trade Mission. Their efforts continue to strongly reinforce their role of introducing business development initiatives and activities for the Vancouver Island Technology community. "BC has the core technology, seasoned management, lifestyle, and government leadership necessary to create a positive economic world class high tech cluster." said Dale Gann.