Mac McIntosh – Marketing for Leads and Sales
February 23, 2011

At this special, half-day seminar featuring technology marketing and lead generation expert, M. H. (Mac) McIntosh, you will learn how to generate more leads that will turn into closed sales and increased sales revenue. Take away proven business development strategies, marketing tactics tips and resources that you can put to work immediately.  View more

Eric Ries – The Lean Startup
March 1, 2011

Eric Ries, creator of the Lean Startup methodology, will demystify the myths and misconceptions that guide most start-ups today. Using examples from his own experiences in Silicon Valley, Eric will guide you through the key areas that will determine success for your tech company: business strategy, product, engineering, QA, marketing and delivery. View more

Mac McIntosh – Marketing for Leads and Sales
February 23, 2011

Need to generate more leads that will turn into closed sales and increased sales revenue?

At this special, half-day seminar featuring technology marketing and lead generation expert, M. H. (Mac) McIntosh, you will learn how to use marketing to generate, nurture and identify qualified, sales-ready leads your salespeople and channel partners need in order to meet or exceed your company’s sales and revenue goals in 2011 and beyond.

Specific topics to be addressed include:

  • How to save time and money while prospecting for new business, and virtually eliminate the need for making cold-calls.
  • Which lead generation tactics are working best today, and which should you avoid.
  • How to use low-cost marketing to handle the early stages of the sales process, allowing your salespeople or channel partners to be up to 70 percent more efficient at closing sales.
  • How to nurture or “date” your longer-term prospects until they are ready to buy—leveraging marketing to help them move from awareness to inquiry to consideration and purchase.

You will:

  • Learn proven business development strategies, marketing tactics, tips and resources that you can put to work immediately.
  • Fill your sales pipeline with sales-ready opportunities that you can turn into new business sales and revenue.
  • Receive a comprehensive book of reference materials and templates.

Who should attend:

If you are responsible for sales or business development at your technology company – CEO, President, Vice President, Director or Manager – You can’t afford to miss this half-day seminar.

What others are saying:

“Excellent workshop. Mac not only presents theory, but gives attendees proven tips that work in B2B lead generation. Any marketer wanting to get the extra edge, better results, and generate more leads can get the ideas, tools and takeaways in Mac’s workshop to put into practice immediately.” – Angie Hirata – Director, Sales & Marketing, ActiveState

Register by February 4th and your name will be entered into a draw for one of 15 exclusive seats at the two-hour Marketing, Lead Generation and Sales Ideas Lunch and Roundtable led by Mac McIntosh. Bring your specific issues and challenges to the table and get real solutions from Mac and your peers. The workshop includes lunch and follows the half-day seminar, beginning at 1pm.

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Eric Ries – The Lean Startup
March 1, 2011

Most start-ups fail. Most new innovations are not successful. But it doesn’t have to be that way. “The Lean Startup” is a disciplined approach to imagining, designing, and delivering new products, programs and organizations. The Lean Startup approach creates innovations that are more likely to succeed and increases the productivity and creativity within your organization.

Eric Ries, creator of the Lean Startup methodology, will demystify the myths and misconceptions that guide most start-ups today. Using examples drawn from his own experiences in Silicon Valley, Eric will guide you through the key areas that will help determine success for your tech company: business strategy, product, engineering, QA, marketing, and delivery.

Learn how to evaluate the strengths and shortcomings of your company, and identify the necessary steps to bring lean start-up thinking to your organization.

Learn:

•         How to scorecard the health of your company

•         How to radically improve cycle time — from ideas to implementation to assessment — and focus on the cycle times that matter

•         How to build actionable metrics (and how to ignore vanity metrics)

•         Techniques to mitigate your biggest risk: that no customers will buy your product

•         How to identify what customers want to buy before building or making follow-on investments in new features

•         Ship products as fast as multiple times a day while improving quality and lowering costs

•         Build a company-wide culture of decision-making based on real facts, not opinions

•         How to avoid core incompetency’s that derail most new product initiatives

•         How to find and retain profitable customers

Register by February 11 and you could win one of 15 exclusive seats at the Lean Startup Roundtable with Eric Ries!   Note:  The Lean Startup Roundtable will immediately follow the morning session (11:00 – 12:30).

ADDED BONUS!! All registrants will receive a copy of Eric’s new book “The Lean Startup”, to be released Fall 2011.

Click here for complete details